Akram Atallah is CEO of Identity Digital, a global leader in next-generation top-level domains and digital identity. Read Akram Atallah's full executive profile here.
Digital marketing strategy continues to evolve, but one truth remains constant: The website is the cornerstone of any business's online presence. While ads and social media platforms play a vital role in engaging audiences, websites are where businesses have the freedom to tell their story, showcase their products and establish a unique brand identity.
Use clear and concise content, high-quality visuals and instinctual site architecture to guide users seamlessly through your pages. It’s also important to ensure branding is consistent across platforms. Mobile and desktop should have the same look and feel.For an example, look to spotify.design. This Spotify page uses colorful animations and unique design elements to engage visitors and showcase the purpose of the page.
Moreover, take care to optimize on-page SEO elements, such as meta tags, alt text and URL structure. A finely-tuned website not only draws in organic traffic but also cultivates authority and trustworthiness within your industry.One often overlooked aspect of website success is the choice of a domain name. Your domain name is your digital calling card and an opportunity to make your website a destination. New domain extensions like .tech, .press and .
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