Here's what sold in 2022 according to six retailers from around the world
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What Sold in 2022? Well, if the verdicts of the following six retailers from around the world are anything to go by, you likely went out, a lot, you dressed up, you got a leg up and you timewarped back to the ’90s, complete with Gaultier, Mugler, Blumarine, vintage Gucci, and Diesel; Glenn Martens’s reimagining of the playfully poppish Italian jeans label has ticked the boxes for an awful lot of you.
And how else did the last twelve months play out? It was a year for being in the [hot] pink, courtesy of Pierpaolo Piccioli at Valentino; going head to toe in Diesel denim; slouching on the oversized, relaxed, and androgyne tailoring from newer names like The Frankie Shop, and investing in the likes of Dior or splurging on Rick Owens , or falling for the big shouldered vibe courtesy of Anthony Vaccarello at Saint Laurent .
One other takeaway about what sold in 2022: The impact of social media has had everyone pushing the envelope as much and as often as swiping up or sideways. What that means is that dressing is getting barer, tinier, sheerer—allied to the power of feeling good in your own body. No wonder Skims had a stellar year. The socialsphere is also making us crazy for what we’ve long known and are rediscovering, such as the Birkenstock Boston clog.
Event dressing took off from the very beginning of 2022—the post-lockdown effect, going out to events, parties, weddings. Everything and anything in pink by Pierpaolo [Piccioli] at Valentino sold out—even the expensive items, like the look that was worn by Kristen McMenamy. High summer we always have our business shifting into sexier looks—less is less is more!—but hemlines have gotten shorter, necklines are lower…there’s an appetite for those even in the luxury market.
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