Amazon is holding Amazon Prime Day from July 11-12 in more than 20 countries.
Consumers are still feeling the heat of high inflation, and that could mean some even bigger discounts during Amazon’s Prime Day sales event.
Some deals are seasonal. Analysts typically advise consumers to wait until December and January to buy toys, winter clothing, and bed linen, and tell shoppers to lower their expectations if they’re on the hunt for furniture. The latest versions of popular smartphones and other electronics are also not usually included in Prime Day deals, experts say.
“Increasing numbers of consumers are keeping an eye on their financial budgets and spending as cautiously as possible in the current economic climate,” Nick Drewe, founder of Wethrift.com, told MarketWatch in an email. “Amazon will therefore be aware that, in order to replicate the levels of sales and profits they’ve witnessed during historical Prime Days, they will need to work extra hard to entice their shoppers with deals that they can justify spending their hard-earned money on.
Americans’ tight finances could open the door to Amazon offering better-than-expected discounts on big-ticket items such as gaming consoles, Ramhold said. The idea is “to encourage shoppers to spend on frivolous items,” she told MarketWatch in an email. But there’s no guarantee that these deals will materialize; it’s possible Amazon and its competitors will save significant price cuts on big-ticket products for Black Friday, she added.
The Apple-Amazon rivalry means Amazon isn’t likely to give shoppers good deals on Apple products, because that could dissuade them from opting for Amazon’s own tablets or TV fire sticks, Drewe said.
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