For the leader, transparency is a leading factor in her getting-dressed philosophy.
in 2017."There is all this wonderful opportunity that comes up if you align yourself with your values,” Akhavi says.Since Akhavi took the reins at VRAI in September 2020, the brand has expanded exponentially. They've branched out to both Europe and Asia, while gathering a celebrity following that includes names like Gwen Stefani, Justin Bieber, and Jennifer Lopez.
"Consumers are demanding that brands showcase the origin of their products and that they are transparent when it comes to sourcing and the supply chain," Akhavi explains; Vrai offers that. As a consumer herself, Akhavi's own style philosophy is aligned with sustainable values. We sat down with the busy CEO to hear about her mix-and match formula for building outfits, her love for layered jewelry, and how discovering new, slow fashion brands is a big part of her shopping experience.I try to be up around 6 or 6:30 a.m, L.A. time—both myself and VRAI are based here.
After my coffee, I start with my skin routine. Colleen Rothschild has incredible products with natural ingredients. Her dailyIf I’m at home, I'll make a plant-based smoothie. It always has ginger, carrot, beets, kale, coconut milk and all sorts of berries in it, from raspberries to blackberries to strawberries. You have to get the antioxidants in!I choose clothes that make me confident in my own skin, which in turn makes me feel comfortable.
When I'm taking calls from home I pay more attention to my earrings. They inject some fun and excitement into a remote work situation.When I'm shopping, I'm always looking at how pieces are being sourced in addition to the supply chain. The supply chain is really where you see the most impact on the the community and how the production of that particular product affects the people and surrounding environment..
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