A pop villain chapter, whether intentional or not, is a rite of passage.
in her taking a step back from social media. It was a striking lapse between the sexy villainous persona she promoted on social media and the menacing judgments people felt emboldened to share online.
The change in narrative is usually both a strategic move to break out of a creative or career stalemate and a reaction to how an artist feels they are perceived. Some artists conjure evil alter egos like Nicki Minaj’s persona, Roman. Some artists try to break free from innocent beginnings like certain Disney Channel artists or—less chaotically—Rihanna. "I'm my own [person] now. Not doing what anyone wants me to do. I'm not the innocent Rihanna anymore.
As a public figure, villainization is a cruel part of celebrity: the onslaught of criticism that comes as a reaction when an artist doesn’t play into the expectations or norms of the time. In the best cases, the artist will lean into the act of what they’re being villainized for. When Madonna was threatened with arrest by police at a 1990 Toronto show if she insinuated masturbation on stage, she leaned further into her sexual performance.
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