5G Ultra Wideband is one of the biggest marketing terms in 5G today. But what in the world does it really mean?
The incredible promise of 5G technology to enhance our everyday communications and revolutionize global connectivity puts it in an entirely different league from the cellular technologies that came before. That may sound like ridiculous marketing speak, but it’s true!
How 5G Ultra Wideband started This game of one-upmanship has naturally led carriers to use fancier marketing names to convince customers that their 5G is the best 5G. AT&T tried to get a head start in its 5G branding by introducing its misleading “5G Evolution” network — a rebranding of the same advanced LTE technology that other carriers were offering. However, no matter what your smartphone tells you, a “5G E” icon doesn’t mean you’re on a 5G network.
However, the 5G Nationwide network was built on the low-band sub-6GHz spectrum. This meant it was an order of magnitude slower than Verizon’s ultrafast mmWave network. So, to help distinguish these two very different classes of 5G service, Verizon coined a new name for its much faster mmWave service: 5G Ultra Wideband.
That’s not what 5G Ultra Wideband is at all; Verizon picked that name presumably because it sounded like a cool way to promote its fastest 5G services. The magic of C-band Fortunately for Verizon and its customers, this changed for the better when the carrier could finally roll out its new midrange spectrum. After paying $45 billion in a Federal Communications Commission auction to pick up a chunk of C-band frequencies , Verizon finally turned the key on the new spectrum in January.
On the other end of the spectrum, mmWave delivers phenomenal download speeds and enough capacity to handle hundreds of devices, but the range is abysmal. This makes mmWave great for very dense areas like stadiums and airports, but as Verizon learned the hard way, it’s not so great when used as the foundation of a 5G network.
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