A new app, BeReal, is aiming to bring authenticity back to social media. Here's what happened when one Vogue writer test-drove the app for a week:
in the last year alone—is quickly on the rise. The app’s mission is simple: to make users post candid, spontaneous, filter-free content without the overanalyzing or overthinking that attends other social media experiences. Every day the app prompts you randomly with a push notification and you have just two minutes to post and share a photo with your friends—whether you’re feeding your fish, leading an important work meeting, or getting frisky on a Friday night.
After posting my first BeReal , I scroll through what my friends are posting. My coworker Irene took a snap of herself answering e-mails at work, while my coworker Atalie is taking a drink of water—we love hydration. The first day of content is comically mundane. I realize we’re all just human beings chained to our desks, doing our silly little jobs. Hopefully tomorrow is far more entertaining.
I take a look at what my friends have posted, and it’s a hot mess of content. Half my feed is people in Ubers, heading to happy hours or dinner plans. One friend is in bed, reading a book. Another shares a photo of the thriving tomato plants in their garden. It’s kind of charming how simple these uploads are actually. I’ve yet to be blown away or have FOMO from a BeReal, which is the opposite of Instagram, where everyone seems to be living glamorous, exciting lives.
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