If government regulators prevail in the biggest U.S. antitrust trial in a quarter century, it’s likely to unleash drastic changes designed to undermining the dominance of the Google search engine that defines the internet for billions of people
The Google sign is shown over an entrance to the company's new building in New York on Wednesday, Sept. 6, 2023. If government regulators prevail in the biggest U.S. antitrust trial in a quarter century, it's likely to unleash drastic changes designed to undermining the dominance of the Google search engine that defines the internet for billions of people.
Google's search engine earned its huge market share by almost instantaneously presenting people with helpful information culled from the billions of websites that have been indexed since former Stanford University graduate students Larry Page and Sergey Brin Should that happen, experts believe the most likely remedy in the U.S. would be a requirement for smartphones and web browsers to display a palette of different search engines during the setup process. That's something already being done in Europe, where all indications, so far, are that most people are still opting for Google.
“There’s defaults — the only thing that matter in terms of changing search behavior,” Nadella testified. "If Google is no longer paying big bucks to Apple and other companies, they might raise the prices for their devices," said David Olson, an associate professor for the Boston College Law School who is following the antitrust trial. “I don't think they will be big, but we could see some price increases because Google has essentially been subsidizing the cost of devices like the iPhone.
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