“What kind of rights do creators have and what kind of protections do we have?” asks one activist and influencer, following Monday’s six-hour Instagram, Facebook, and WhatsApp outage
campaigns for a get-out-the-vote gig. “When I started to see those headlines, I felt shaken,” she says. “I had built a kind of career on this.”rights for influencers who make their living on social platforms. “What kind of rights do creators have and what kind of protections do we have?” she says.
According to Veena Dubal, an employment law professor at the University of California’s Hastings College of Law, yesterday’s outage underscored how dependent influencers are on platforms owned by the same big company and how little recourse they have against them. “It speaks to the reality that they are not entrepreneurs or small businesspeople in the same way that a plumber might be a small businessperson or even a musician who does gigs is is sort of an independent businessperson,” she says.
Brand partnerships are also currently Martinez’ main source of income, although she has other streams she’s cultivating: she co-hosts a podcast calledand is developing a clothing line. The outage solidified her feeling that you need to stay nimble to earn a living on social media. “You have to be very flexible in something that’s ever changing and something that could one day be gone forever,” she says.
At the same time, she adds, that could go for any career. “I don’t know anyone who feels like they know for sure they’re going to have a job for the next 10 or 20 years, especially with Covid happening. [There’s a] heightened sense that everything can be temporary in any kind of career,” she says. Her advice: “Keep a positive outlook and have a backup plan for everything.”
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