AUDIO: Online brokers like Robinhood are touting fractional shares as a way to democratize trading. That's only part of the story.
, which would make it among the first of the major online brokerage players to allow fractional share trading. Schwab did not disclose to the outlet when it would launch the program, and a company spokesperson did not respond to our request for comment. in its latest funding round, said last month that it would begin rolling out fractional share trading, a feature it said many users requested, as well as a DRIP program.
Robinhood began launching fractional share trading to one set of customers in mid-December, and will continue rolling it out to customers through early 2020, a company spokesperson said. , the digital banking company geared toward people who need help managing their finances on a day-to-day basis, will roll out traditional and fractional stock-trading this year.
One approach is batch trading, where the broker accumulates orders throughout the day, rounding up to the nearest whole number before executing them simultaneously. Considered the industry norm, it provides little in the way of a real revenue stream.
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