What fans can expect to see from augmented reality on ESPN's 'Monday Night Football', reports BOOMbaca
The famous lighthouse – also under construction and expected to be finished for next season – shines a light beam on the 50-yard line on the Patriots logo, which turns over for a silver base. Shapes will begin forming the Exfoliating Bar razor.
Gillette vice president of North America grooming John Claughton said the company wanted to find an outlet to market the razor, released last year, and announce the GilletteLabs rebrand. There will also be a fireworks display, although fans inside the stadium will see nothing but the cool New England Autumn night, and announcer Joe Buck will welcome viewers to the broadcast on ESPN.
"This is all about the GilletteLabs brand being announced to NFL fans," Claughton said. "I think Gillette is synonymous with the stadium and the New England Patriots."
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