As the Matildas capture the hearts and minds of Australians with their run at the FIFA Women's World Cup, netball can only dream of generating that kind of interest for its own major tournament, writes Brittany Carter.
For the first time in 12 years, and just the third in history, the netball and FIFA women's world cups have overlapped.abc.net.au/news/what-can-netball-learn-from-the-fifa-womens-world-cup-/102748378Almost a fortnight ago, the Diamonds lifted the Netball World Cup for a 12th time, pinching back the title at the tournament held in Cape Town, South Africa.No other team has come close to winning the trophy that many times.
Make no mistake, this article is not going to buy into code wars. It is possible to be well and truly on football's bandwagon and still be disappointed in your first love at the same time.The best thing for the next generation is that there are choice and rapidly changing attitudes towards women's sport.
What that also means is more competition than ever before for participation numbers and talent retention.
The other main codes popular in this country have had men's sport to help fund their presence in a crowded market, and the more they catch on that women's sports can also be entertaining and profitable with the right support, the more netball is starting to lag behind. Super Netball still boasts the best contracts around the world for a domestic netball league, but due to its recent financial struggles, Netball Australia says it cannot afford to offer its stars the pay rise or revenue-sharing model they desire for at least another three years.
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