Wetzel's Pretzels is launching a new store concept aimed at Gen Z and millennials – take a look inside
California pretzel chain Wetzel's Pretzels is launching a new store concept specifically targeting Gen Z and millennials.
Other menu items include $7.99 cheese-stuffed pretzel twists and hot dogs served in pretzel buns with spicy toppings. But people aren't shopping at malls as much anymore. Changes in shopping habits, including online retail, have led to theTwisted will be steering clear of shopping malls. Wetzel's Pretzels CMO Kim Freer told Insider that the company would instead target college towns and power centers, which are outdoor shopping centers with multiple big-box tenants.
Though pretzels are generally seen as a snack item, Freer said that some of the items on Twisted's menu were bigger portions that could take the place of a meal."Pretzels can be so much more," she said.
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