The burger chain confirmed it was scaling back its partnership with REEF.
as customers couldn't escape their cravings for fast food even while confined to their homes. Wendy's attempted to capitalize on this demand in 2021, by inking a deal for 700 new delivery-only kitchens across the U.S., Canada, and the U.K. over the course of five years.
this week, Wendy's president and CEO Todd Penegor said the burger chain does not believe delivery kitchens"will be a large element of our growth trajectory moving forward."the massive expansion. At the time, Wendy's anticipated opening a much smaller total of 100 to 150 delivery kitchens, the majority in Canada and the U.K., by the end of 2025.
"As we turn toward the future, we'll have a disciplined approach on driving traditional restaurant growth across the U.S. and our key established international markets alongside continued expansion in the U.K. and broader Europe," Penegor said.
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