Wendy’s said Tuesday it is using Google’s artificial intelligence tools to create a new drive-thru experience in which diners will order their meals by speaking with a chatbot.
Starting in June, the fast-food eatery will debut “Wendy’s FreshAI” at a Columbus, Ohio-area restaurant where the AI bot will “have conversations with customers” to understand made-to-order requests and answer questions.
CEO Todd Penegor said Tuesday his company debuted the “first modern pick-up window in the industry” more than 50 years ago and he believes Google Cloud is ready to overhaul people’s drive-thru experience. The fast-food eatery is not replacing its famous red-headed girl symbol with a robot quite yet, but Wendy’s hopes the information it gathers from its pilot operation in Ohio will lead to expansions at more drive-thrus.
The partnership between Google and Wendy’s dates back to 2021, when the duo set their sights on leveraging the tech titan’s AI to develop new ways for people to order food in the drive-thru, on their phones and in the restaurants.
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