Australia just had its worst world cup campaign in history. Everyone knows what the sport needs to do but making those changes is another matter entirely.
bout sixty minutes into the Wallabies’ disastrous loss against Wales in the pool stage of the World Cup in late September, a group of Australian super fans gave up supporting their team and turned on the coach.
All teams go through their patches of poor form - even the mighty All Blacks failed to make a World Cup semi-final in 2007. But there seems to be something particularly malignant about the dark cloud that has enveloped the administration of rugby in this country.reported mid-way through the tournament that the highly paid coach had a zoom interview for the equivalent job in Japan .
RA, like Cricket Australia, has historically run as a federation. That model requires a governing body to only make changes with the permission of its state clubs, which often leads to a lack of decisiveness caused by self-interest, or differences of opinion.RA’s model is complicated by other competing interests including SANZAAR, the body that runs international tournaments in the Southern Hemisphere, and World Rugby.
“Alignment will work. In the short-term it will be more expensive for Rugby Australia but with time it will create efficiencies,” he says. Australia is now ranked 9th in the world and its five Super Rugby teams haven’t won a final since 2014. If Australia doesn’t perform, fewer people watch, less money is made from merchandise and ticket sales and the incentive for a television network or sponsors to invest diminishes. This has been RA’s reality for a decade.
Commercial control is an issue, but clubs are largely supportive of nationalised high-performance coaching. Paul Doorn, CEO of the Waratahs, says the current federated model is “unsustainable”. Sliding doors – and similarities in leadership – also haven’t helped. In the decade since the departure of O’Neill in 2012, RA has had four chief executives. With the exception of former RA boss Raelene Castle, the code has been run by men from private schools in Sydney’s east and lower north shore.
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