“This has happened before. It's going to happen again.” Brooks Entwistle, Ripple’s senior vice president for global customer success, gives some context on the crypto winter while speaking to KristinaLCorner at WEF22.
Cointelegraph editor-in-chief Kristina Cornèr interviewed Brooks Entwistle, Ripple’s senior vice president for global customer success, at the, Switzerland, discussing his time at Ripple, the current “crypto winter” and what market participants should focus on.
Having worked for prominent firms such as Goldman Sachs and Uber, Entwistle shared that his experience at Ripple has given him the opportunity to explore. Over the past year, the Ripple team has been learning more about the industry to “understand what business models are working” and what can be improved.
Entwistle also shared that the current WEF event in Davos has given him a chance to experience Switzerland while the weather is nice, making it easier to interact with people and make new connections in the industry. “You just hustle from the minute you get here — you hustle nonstop and meet partners and customers and get ideas to do it,” said Entwistle.“This has happened before. It’s going to happen again. And I think for us, we’re building into it. I think it’s an opportunity.
Entwistle said that Ripple is taking this opportunity to build “around the world.” Moreover, he offered some advice for the blockchain community, telling people not to focus too much on the current markets and instead put their focus elsewhere. “In some ways, a lot of this is noise, and we've got to reduce the noise and focus on the signal,” he said.
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