It’s more important than ever to keep a close eye on how streaming habits are changing as home entertainment now plays an unprecedentedly central role in consumers’ daily lives that are slowly but …
its originally planned October 2021 theatrical debut and drop exclusively on Disney+ in July. “Artemis” and “Hamilton” surely aren’t programming options that appeal to all Disney+ subs, but they’ll probably be reason enough for at least some consumers that were thinking about ditching Disney+ to stay. This could help Disney+ maintain its healthy sub base, which Disneyto count 54.5 million during its FY Q2 ‘20 earnings two weeks ago.
, and those titles might have had something to do with the seven percentage point increase in U.S. adults saying they’ve used Hulu more as a result of the pandemic from March to April.Amazon might have had the most interesting run of the streamers in this roundup since April. At the end of April, itits rights pact with the NFL, and chasing sports rights is a rare thing to do for any major U.S.
these days. But what else is good on Prime Video is its ability to recognize and hop on two hot coronavirus era- trends: a) the need for free and b) the rise of co-viewing. Amazon last month made full HBO series like “Big Little Lies” free on its service, while it also let Twitch creators with active Prime memberships live-stream certain Prime Video content on their channels. The free HBO content could allow Prime Video to snag more data on viewership preferences that might otherwise go to streamers like Hulu, which also offered free HBO content in April.
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