Webtoons are colourful digital comics designed to be scrolled through on mobile devices, usually consisting of serialised stories doled out in short episodes.
But while American audiences were bingeing on Squid Game and All Of Us Are Dead over the last two years, another Korean cultural phenomenon was quietly insinuating itself into the US media diet: webtoons.
The medium has thus gained a reputation for producing content whose appeal stretches beyond the traditional comic book audience of young males. Webtoon Entertainment is planning a US-based listing, according to Kim Junkoo, chief executive of the division.“It’s clearly a model that works.” One of Webtoon Entertainment’s biggest hits has been Rachel Smythe’s Lore Olympus, a modern retelling of the Greek myth of Persephone’s abduction.
Son said the rapid-fire social nature of webtoons appeals to young users who grew up glued to their phone instead of whiling away their afternoons in comic book stores.
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