From Hong Kong to Florence, FabriX continues to tour Europe after Paris Fashion Week FW2024, debuting at Pitti Immagine Uomo 2025 with the world’s fir...
Weaving A Tradition for Innovation: FabriX Digital Fashion Roadshow Continues Its Fashion Capital journey and Debuts at Pitti Immagine Uomo 2025From Hong Kong to Florence, FabriX continues to tour Europe after Paris Fashion Week FW2024, debuting at Pitti Immagine Uomo 2025 with the world’s first Fashion AR kiosk
Founded in 2022 with support of the Cultural and Creative Industries Development Agency and PMQ, FabriX was envisioned as a platform for Hong Kong’s fashion designers to present their digital fashion creations on virtual runways worldwide. Today, FabriX has emerged as a global force, gracing two of Europe’s premier fashion weeks since 2023.
The FabriX experience will be incomplete without our featured collaborations. Joining us at Pitti Immagine Uomo are a series of creations from 4 new designers, alongside showpieces from the recent Paris Fashion Week bringing the total to 13 digital fashion items on tour. Avery Dennison provides customisable NFC-enabled digital woven badges for the featured designers. These custom-designed badges can be triggered using NFC-enabled smartphones to connect to specialised digital content and information, opening doors to exciting consumer engagement opportunities.Genesis-One by Virtual Touch is transforming the fashion industry with its innovative virtual stores, online-to-offline selling platform and digitalisation services.
The duo’s ground-breaking approach has earned them significant accolades, including winning ‘The Latest Fashion Buzz’ prize and receiving a nomination for the Woolmark Prize in 2017. They have also been featured in Forbes’ 30 Under 30 lists for 2017 and 2018. Recognized as a leading contemporary brand from China, PRONOUNCE has presented their collections at London Fashion Week Men’s and is the first Chinese designer label invited to showcase their work at Pitti Uomo in Florence, Italy in 2019.
Known as ‘The Yves Saint Laurent of Gen Z’, his designs were praised by Christian Lacroix. Fashion legend, Jean Paul Gaultier, also sponsored him as an on-schedule guest at haute couture week in January 2021. At the age of 24, he was appointed as the creative director at Rochas two weeks after the show.
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