We went to Alibaba's 24-hour shopping extravaganza that is like nothing in America, featuring a Mariah Carey performance and an online-shopping-themed Cirque du Soleil act. Here's what it reveals about the future of retail.

We went to Alibaba's Singles Day 2018, held on November 11. Here is what it was like to visit the massive shopping event.

Alibaba's Singles Day is a massive 24-hour shopping extravaganza unlike anything else in the world. In 2018, the event kicked off with a four-hour gala featuring numerous celebrities, including the model Miranda Kerr and the singer Mariah Carey. The gala is just one way that Alibaba brings drama to online shopping. It's a crucial shot of hectic energy as historic shopping bonanzas like Black Friday lag behind.

Alibaba's Singles Day is a massive 24-hour shopping extravaganza unlike anything else in the world. In 2018, the event kicked off with a four-hour gala featuring numerous celebrities, including the model Miranda Kerr and the singer Mariah Carey. The gala is just one way that Alibaba brings drama to online shopping. It's a crucial shot of hectic energy as historic shopping bonanzas like Black Friday lag behind.

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