LLMs like ChatGPT may represent a new dimension of soft power.
Amid GPT-4o's launch and the emergence of new tech policies worldwide, artificial intelligence is now at the center of today's public discourse. Foreign policy is not immune to this trend, with the U.N. passing its first AI safety resolution in 2024, and an AI race brewing globally.
The government of France has supported the homegrown startup Mistral in its efforts to build French language LLMs that preserve the continuity of French cultural and linguistic traditions against English language LLMs. Meanwhile, in Spain, some have argued that Madrid's efforts to build a Spanish LLM could boost its influence across the Spanish-speaking world—a textbook case of soft power promotion.
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