Popeyes sold out of the sandwiches in two weeks, someone listed one on eBay for $7,000, and one customer even killed another for cutting in line.
Popeyes' chicken sandwich went viral this fall thanks to a combination of luck and taste, according to the boss of the fried-chicken chain's parent company. "A really fortuitous moment of social media interaction" between Popeyes and Chik-fil-A fueled the hype, Restaurant Brands CEO Jose Cil said this week."And then others joined in and it became the #chickenwars.
Popeyes' chicken sandwich went viral this fall thanks to a combination of luck and taste, according to the boss of the fried-chicken chain's parent company. "A really fortuitous moment of social media interaction" between Popeyes and Chik-fil-A fueled the hype, Restaurant Brands CEO Jose Cil said this week."And then others joined in and it became the #chickenwars.
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