The popular Encanto song, 'We Don’t Talk About Bruno,' surpasses Frozen's 'Let It Go' as Disney’s biggest hit since 1995.
The hit Encanto song, "We Don't Talk About Bruno" is joining the ranks of"Colors of the Wind" and"Can You Feel the Love Tonight" as one of the highest-charting songs in Disney history. The earworm has become a viral hit since the film's theatrical release last November and subsequent Disney+ release on Christmas Eve, inspiring YouTube covers and even an WandaVision mashup on TikTok while raking up millions of streams across multiple platforms.
For those who haven't seen the film, or much less had the pleasure of getting the chorus stuck in their heads,"We Don't Talk About Bruno" is essentially Encanto's villain song. But unlike other Disney villain numbers, in which the bad guy serves as the main soloist, the Madrigal family performs the song as an ensemble, introducing audiences to their mysterious relative named Bruno, who disappeared years ago.
Encanto's soundtrack has all the makings of a classic Disney musical, with a big opening number and lead female solo which one would assume would become the film's big hit. The melancholic"Dos Oruguitas" seems to be popular within the awards circles, getting nods from the Golden Globes and Critics Choice Awards.
Aside from the repetitive"we don't talk about Bruno" line, the song is rather wordy and features multiple voices overlapping one another, a common characteristic of Miranda's musical work. However, those conventions didn't deter audiences from catching on, putting their own spin on the song and perpetuating its popularity on social media.
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