BMW unveiled its Super Bowl ad for its new all-electric iX crossover. This feel-good commercial stars Arnold Schwarzenegger and Salma Hayek
Conceived by the marque's
lead US creative agency, Goodby Silverstein & Partners, and directed by two-time Academy Award nominated director Bryan Buckley, this feel-good commercial stars Arnold Schwarzenegger as the Greek god Zeus and Salma Hayek as the goddess Hera. We could explain what happens but that would be a waste of time — just hit play instead.
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