Watch Paris Hilton Promote 2024 Summer Olympics Coverage in NBCU Ad
Finally, she incorporates her signature catchphrase, including its French translation. "Olympics in Paris? C'est chaud," she says. "Hmm. That's hot."
NBCUniversal, which owns the U.S. media rights to the Olympic Games through 2032, also unveiled the NBC Olympics logo for the 2024 Olympics in both videos. "With a timeless elegance and sophistication that is distinctly Parisian, the logo is evocative of a well-established couture fashion label," the company said in a press release. "The typography is rooted in French Art Nouveau letterforms with modern tapering and flair.
Paris, who is also the CEO of 11:11 Media, said in her own statement, provided in the same press release, "I'm thrilled to partner with NBC to help reveal the logo for the Paris Olympics. The Olympics are so iconic, and Paris is, of course, one of my very favorite cities so it's been really special to be able to participate in the countdown to get fans excited about the 2024 Games!"The 2024 Olympics will take place between July 26 and Aug. 11, 2024.
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