Never underestimate the buying power of motivated Swifties.
had already set a staggering single-day ticket sale record for the theater franchise: the movie earned $26 million in presale tickets in 24 hours, easily unseating the previous record-holder, Marvel’sThe fact that Swift’s concert film was going to be a runaway success was essentially a foregone conclusion; the Eras Tour itself is set to, which would make it the highest-grossing tour of all time, and Swift fans who didn’t manage to scrape tickets for the event of the year will surely flock to...
But the film’s eclipse of a Marvel record, a feat it accomplished with ease, illustrates just how mammoth Swift’s influence and celebrity has become in the past couple of years.at around $53 billion, and its success is built upon a seemingly endless trove of different characters and fan-beloved stories culled from comic book IP.
In contrast, Taylor Swift Industries, so to speak, is built upon the appeal of one character arc and narrative alone: Swift’s. The fact that Eras movie ticket sales are even hotter than Marvel’s “confirms what most of the studios have been saying … that a theatrical release enhances the value of later windows like streaming,” Richard Gelfond, CEO of IMAX,. “While it’s fantastic, I don’t think there is going to be a lot of cookie cutters, because there’s just one Taylor Swift.”
The current all-time worldwide box office record holder in the concert film category is pop star Justin Bieber’s 2011 smashIn one day and via presale sales alone, Swift’s film managed to gross around the same amount as 2008’s
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