The 30-second ad, which the company released Sunday morning, teases the quiet power of the all-electric truck for gearheads accustomed to the loud, brash roar of a traditional gas-powered engine.
Super Bowl ad for the resurrection of the gas-guzzling Hummer SUV as an all-electric pickup under the GMC brand features NBA star LeBron James quietly shattering a glass backboard.teases the quiet power of the all-electric truck
"A QUIET REVOLUTION IS COMING," appears right before James narrates: "all electric, zero emissions, zero limits. Hummer EV from GMC." In high school, James was investigated by Ohio athletics officials for receiving a Hummer H2 vehicle as a gift. After a two-week investigation, it was determined he did not violate amateur bylaws by accepting the vehicle that his mother had purchased for his 18th birthday., previews the front end of the pickup, however doesn't show the full Hummer EV. The vehicle is expected to be unveiled on May 20.
"We just think he's a great fit. You talk about game changers, revolutionaries. he's really changed things," Brook told CNBC. "He's done that in basketball, he's a great businessperson, he does a huge amount of work in the community as well, so he's someone we have the greatest respect for. He's also incredibly influential."
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