The SA Human Rights Commission is holding interviews into allegations of racism in advertising.
The EFF's Mbuyiseni Ndlozi testifies at the SA Human Rights Commission inquiry into racial discrimination in advertising. Photo Thulani Mbele.Mbuyiseni Ndlozi says a R50bn fine should be imposed on the entire advertising sector for the racist narratives used to depict black people in advertising. SA Human Rights Commission into racial discrimination and discrimination in SA advertisements.
“There need to be consequences — our view is to move our country beyond workshops and empty forgiveness, a punitive approach is now long overdue,” he says. During September 2020, the EFF lead protests against Clicks over an advertisement for TRESemmé hair products. Activist Zulaikha Patel also calls for immediate accountability and suggests that there has been a “pattern that repeats itself, where we have seen advertisements that insult a majority of the demographic of our population”.
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