“If I didn’t sign artists before they had played a show, I wouldn’t be booking Billie Eilish,” says the company’s head of A&R and business development.
. And this year, he signed one of his first management clients, activist and attorney-turned-artist Danielle Ponder.“I like finding bands really early and rolling my sleeves up and figuring out every opportunity we can for them,” says Windish, 50. “When I’ve got an artist that’s already established at a certain level, I like going out and finding shows for them.”
The Schenectady, N.Y., native has worked for over three decades as an agent — first as an intern at WMA, where he was fired after three weeks for not being “William Morris material,” he says. After a stint at Billions, he opened The Windish Agency, which he sold to Paradigm in 2017. Wasserman Musicafter acquiring Paradigm’s North American live music division. In 2023, the agency earned the distinction of booking the most acts at Coachella.
Windish recently relocated from Vancouver to New York, where he lives with his wife, film producer Emma Ludbrook — actor andFor Windish, discovery and development remain a large part of what drives him. “I probably take on more new things than almost anyone at the company,” he says. “I’m not necessarily saying that’s a good thing, but I tend to find artists that develop slower.”Last year was hard for artists because of supply chain issues.
Shows are being scheduled further and further in advance — deep into 2024. How do these long lead times affect the routing of tours? I’m usually booking shows before new music is out. Often it’s nine months before it’s out, and I have no way of knowing how people are going to react or how likely they are to buy tickets. But one of the age-old rules of this business is don’t skip steps. So if you sold 500 tickets the last time, maybe you’ll try to sell 1,000 this time. You’re not just bumping up to 2,000 because you have this data that’s indicating there might be more [demand].
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