Import bans have sent retailers scrambling to prove their supply chains are free from cotton originating from places like China’s Xinjiang region.
for murder trials has found a hot new application: figuring out where in the world the cotton in your shirt is from.
“We can help you understand who in your supply chain is a good egg and who is not,” said Grant Cochrane, CEO of Oritain, which raised $57 million from Chanel and other investors in July. Since the ban went into effect last June, U.S. Customs and Border Protection said it’s detained $1.7 billion in merchandise, ranging from electronics to apparel to tomatoes. Four in ten of the shipments have been released after companies succeeded in proving the products didn’t come from Xinjiang.
To help companies navigate their split from the region, the United States Fashion Industry Association began holding regular meetings during the pandemic and has hosted webinars with 30 different companies offering various traceability technology, some extremely expensive. That’s difficult to do if you’re in the dark about segments of your supply chain. In the past, a company may have worked directly with hundreds of suppliers but known little about their suppliers’ suppliers.
“It allows costumers to quickly triage risk in their own supply chains,” said David Lynch, Sayari’s global head of analytical solutions.
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