Warriors NFTs weren’t the slam dunk the tech-forward team expected.
The Golden State Warriors announced Monday that they would be suspending their partnership with the cryptocurrency company FTX after their game against the San Antonio Spurs, according to ESPN.Last December, both the Warriors and FTX announced a “first-of-its-kind” cryptocurrency partnership in professional sports in which FTX became the team’s official cryptocurrency platform and NFT marketplace. The Warriors began dropping NFTs, or non-fungible tokens, on FTX’s website earlier this year.
In addition to the cyber marketplace, FTX also had logo placement on the basket pole pads and press table for the Santa Cruz Warriors, the team’s minor league affiliate. For its e-sports brands, FTX had its logo virtually placed on the Warriors Gaming Squad court during NBA 2K League games and integrated its digital presence into other live streams.
The final Chase Center promotion was a Jordan Poole bobblehead giveaway at the arena Monday night, which had been in the works months before the company declared bankruptcy last week. All other FTX-related promotions and ads have since been removed. FTX also has several other sports endorsements and partnerships. The company was prominently featured with a patch on Major League Baseball umpire uniforms.
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