The move could push other labels and streamers to support the system.
Hot Pod is The Verge’s premier audio industry newsletter, delivering news, analysis, and opinions on how the audio world is changing. SubscribeWarner Music Group has cut a licensing deal with SoundCloud to adopt the streamer’s Fan-Powered Royalties system, which allocates royalties based on individual user listening and is thought to be more artist-friendly. WMG is the first major label to adopt the system, and its embrace of the model could signal a larger shift for the industry.
that the top 1 percent of artists end up getting 90 percent of streaming revenue. That typically benefits the major labels, so it is curious how Warner stands to gain from SoundCloud’s user-centric system. Aside from its megastars like Dua Lipa and Ed Sheeran, it does have a roster of B-listers and its own creator distribution platform, Level.
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