Warner Bros. Discovery is preparing to merge HBO Max and Discovery+ streaming services into one platform named 'Max.'
Warner Bros. Discovery higher-ups are closing in on an agreement to formally announce both a new name and a new platform for its incoming streaming service that will see both the preexisting HBO Max and Discovery+ streaming services merged into one. The merged platform is expected to be given the name "Max", with the finalities currently being discussed and vetted by the company's lawyers, according to a report by CNBC.
COLLIDER VIDEO OF THE DAY The app is reported to share similarities with the platform that supports Disney+, which will show Warner Bros. Discovery’s brands as individual icons for users to peruse, while titles from HBO, Discovery, DC Comics, and Warner Bros. will be among the initial landing hubs for consumers to select.
CNBC had previously reported that executives within WarnerMedia had long desired a new name for the combined streaming service, in part due to the belief that combining HBO with the HBO Max service, while offering a high-brow and A-list gleam, was seen to be diluting the premium offerings of HBO and, over time, making it less enticing to potential consumers. Chief Executive David Zaslav cut funding to HBO Max original series, in a bid to help reboot the HBO premium brand.
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