Warner Bros Discovery's TNT Sports has signed a 10-year deal to broadcast the French Open in the U.S. starting next year, the media giant said on Tuesday, as it looks to strengthen its coverage of live sports.
Tennis - French Open - Roland Garros, Paris, France - May 28, 2024 General view of a Roland Garros 2024 branded tennis ball REUTERS/Lisi NiesnerWarner Bros Discovery's TNT Sports has signed a 10-year deal to broadcast the French Open in the U.S. starting next year, the media giant said on Tuesday, as it looks to strengthen its coverage of live sports.
Media companies are pouring millions of dollars into buying rights to live sporting events as they look to attract loyal audiences in a crowded TV market. In May, TNT network signed a five-year deal with Walt Disney-owned ESPN to broadcast select College Football Playoff games.
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