In the movie, food is not important to Barbie's life. Despite that, the internet is exploding with Barbie-themed recipes.
. In a statement to Eater the company’s brand manager said, “We’ve seen a lot of engagement and [user-generated content] on social regarding our beets being used in pink Barbie-themed recipes and we’re expecting to see sales results in return as well.”
It is perhaps surprising that so many of these recipes rely on beets, rather than raspberries or dragonfruit or Barbie-artificial pink food coloring. It’s not a guarantee that a recipe based on beets, which are earthy and sweet but also have plenty of haters, is going to be a hit with everyone; some of these creators have said that beets are not usually part of their diets.
But beets suggest “wellness” in a way even fresh berries don’t, making the viral recipes seem good-for-you with their slight tinge of dirt. And ultimately, beets are more versatile — a raspberry pasta would probably not be as welcomed. Maybe this is the moment more people will be introduced to the complexity and delight of beets. Thanks, Barbie.Thanks for signing up!Oops. Something went wrong. Please enter a valid email and try again.
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