Take a look at Emily in Paris' first official fashion collaboration with My Beachy Side.
In season two, Star continues, “Emily comes into her own; begins to assimilate more into Parisian life and style. She forms deeper bonds with her French coworkers and friends, which is certainly not without drama and complications—friendships are tested and her work and romantic lives become more intertwined.” Some of the character’s self-realization as a totally true French Girl will be realized off-screen—in the show’s first official fashion collaboration with My Beachy Side.
For Ates, the collab was a no-brainer. “The show is all about women’s empowerment in a comedic way,” she says, “so it felt like a good connection right away.” Founded in her native Turkey, Ates’s label keeps ideas of craft and female empowerment at its heart. My Beachy Side is a no-waste knit and crochet company made by female artisans throughout the country. “Istanbul is very cosmopolitan, but when you go to more rural areas, there are not a lot of job opportunities for women,” she says. “For some women these are their first jobs, and they are true artisans.”is hand-knit or hand-crocheted, embodying the spirit of the South of France.
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