Buzzy accessories label Wandler made a name for itself with architectural shapes, saturated colors and all things design, and has taken that energy to the streets of Amsterdam to mark the opening of the city’s fashion week showcase.
Hock lit up the space in the brand’s signature apple green hue, the shade in which Wandler designed her first Hortensia geometric-shaped tote bag that grabbed the attention of the international fashion community.
She noted that this is the first time she’s tried to bring her world alive outside of her Paris market showrooms and her product-focused work. The launch was part of the opening of Amsterdam Fashion Week, which has been working to raise its international profile and measure up to cities like Copenhagen.
“Doing something local is crucial, especially if you’ve never done it before. I’d love to take over a gas station in New York, but we’re not quite there yet. We’d need to find an investor.”
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