Members of the media, business, and political community mourn the death of Spanish-language media pioneer Walter Ulloa. 'His north star was to serve [the Latino] community, and that he did.'
Members of the media, business and political community were mourning the death this week of Spanish-language media pioneer Walter Ulloa, the CEO and founder of Entravision Communication Corp.
Entravision said in a statement that Ulloa , transformed the company from"a traditional multi-linear Spanish language company that currently owns and operates 100 domestic television and radio stations to a global digital media powerhouse with a footprint that reaches across 40 countries."The company said Ulloa co-founded Entravision in 1996, becoming its first chairman and CEO.
Ulloa had been discussing ways to work with Latino Media Network's owners Stephanie Valencia and Jess Morales Rocketto, Castro said. The Federal Communications Commission had approved LMN'sValencia and Morales Rocketto called Ulloa"a true trailblazer in Latino media." "I said, 'Well he's very modest. He does things behind the scenes. He's not looking for grandeur. He's got that kind of money and he's very committed to the community,'" Castro said.
Ulloa's upbringing in the Imperial Valley, a heavy Latino and agricultural area where he witnessed the conditions endured by farmworkers, made a heavy impression that stayed with him, according to Castro.
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