India's Flipkart said on Tuesday it plans to offer 90-minute deliveries for groceries and home accessories, as the Walmart-owned online retailer goes head to head with Amazon.com Inc in a key growth market for e-commerce.
Flipkart said its hyperlocal service, dubbed Flipkart Quick, will also sell mobile phones and stationery items, taking it a step further than Amazon’s quick-delivery service that mainly offers just groceries.
Besides Amazon, Bengaluru-based Flipkart will also go up against Alibaba-backed e-commerce firm BigBasket and grocery delivery upstart JioMart, backed by Asia’s richest man, Mukesh Ambani. “Halfway through the year of the pandemic, supply chains have transformed drastically,” Flipkart said in a statement. “The hyperlocal category, known for being a convenience for many, has now emerged to be a long-term essential service for the country.”
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