Walgreens' experimental rollout of those ad-covered refrigerator screens has disintegrated into legal chaos.
Walgreens' experimental use of ad-ridden refrigerator screens — you know, the digital screens that, between advertisements, digitally show you whether there's any Diet Coke left in the case, as opposed to the conventional clear refrigerator door, which allows you to simply see the Diet Coke stock for yourself — has disintegrated into chaos.
The maker of the tech, dubbed Cooler Screens, sued Walgreens back in June over an alleged breach of contract; according to Cooler Screens,, Walgreens committed to a national rollout of the roided-out door replacements before ending its contract ahead of schedule.
The most damning accusation, however, is the claim that some Cooler Screens doors "even sparked and caught fire," as thereport reads. That's pretty concerning, and we're sure the ad revenue that may have been gleaned from Cooler Screens' disorienting displays wasn't quite worth the damage to people, property, and stock that any screen-induced fires might potentially cause.
Cooler Screens, however, has argued that the fires and other failures were the result of Walgreens' own "outdated and poorly maintained electrical system," as the tech venture, Cooler Screens alleged that Walgreens' recently-departed former CEO Roz Brewer, who left the company in September, "simply didn't like the appearance of the doors," and "when she realized that her opinion on how the doors looked was not enough to get out of the contract Walgreens had...
It's also worth noting that the lawsuit is a bit of a messy family drama as well, considering that one of Cooler Screens' cofounders, Gregory Wasson, formerly held the chief executive role at — surprise! — Walgreens.
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