VW Group Won't Kill Seat, At Least Not Until 2028 Or 2029 | Carscoops carscoops
feels like the neglected child of VW Group at the moment, but the Spanish brand is safe at least until 2028 or 2029, as confirmed by VW’s CEO and Chairman of Seat’s board of directors, Thomas Schäfer.: “We are not killing Seat. We just need to decide on its future. We are still working on a plan for Seat, It is fine until 2028 or 2029. It’s an entry-level brand for young customers.
The problem with Seat is that the VW Group already has a well-established and hugely successful volume brand in the face of, while the sportier edge that used to distinguish the Spanish automaker’s models is now satisfied by the performance-focused Cupra. According to Schäfer, a possible idea for the future is to transform Seat into a mobility brand, something that has already been hinted at by the