Volkswagen slashes 2024 outlook as car demand weakens, cites market challenges, tough labour talks

Volkswagen AG News

Volkswagen slashes 2024 outlook as car demand weakens, cites market challenges, tough labour talks
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Volkswagen now expects profit margin of around 5.6 per cent Outlook cut comes amid tough pay talks with unions BMW, Mercedes-Benz also slashed outlooks in...

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The lowered outlook is the latest from Germany’s car giants, with Mercedes-Benz and BMW both downgrading their annual forecasts earlier this month as a result of weakening demand in China, the world’s biggest car market. Volkswagen said it was cutting its outlook “in light of a challenging market environment and developments that have fallen short of original expectations, particularly at the brands Volkswagen Passenger Cars, Volkswagen Commercial Vehicles and Tech. Components”.

A softening global economy has hit Germany’s export-oriented economy at a time when a painful shortage of skilled labour and high energy prices and cheaper Asian rivals have already cranked up the pressure on local industrial heavyweights, including Thyssenkrupp and BASF.

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