HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 16 December 2024 - Visa, a global leader in digital payments, convened the Digital Future Forum ...
HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 16 December 2024 - Visa, a global leader in digital payments, convened the Digital Future Forum 2024 in Hanoi, showcasing the latest payment trends and innovations shaping Vietnam’s digital landscape. This forum, part of Visa’s annual client appreciation event, underscored Visa’s commitment to driving Vietnam’s digital transformation, with a focus on AI’s role in enhancing security and personalizing customer experiences.
The Digital Future Forum highlighted the evolving preferences and behaviors of Vietnamese consumers. Increasingly drawn to international travel, luxury purchases, and digital transactions, Vietnamese consumers are part of a strong trend towards experiential consumption. According to Visa Business and Economic Insights based on VisaNet data, inbound tourist spending on luxury retail in Vietnam has grown by 168% since 2019.
At the Digital Future Forum, Visa’s experts highlighted key trends set to redefine Vietnam’s payment landscape by 2025:Gen Z and Millennials seek personalized experiences. Visa’s Personalization Insights, an AI-powered solution, helps businesses create tailored offers and recommendations, driving customer loyalty and boosting conversion rates., said: “AI is crucial in shaping the future of payments in personalization and security.
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