Broadcasting group enjoys stronger performance overall in 2023, a year when it reached its highest ever audience
Long-serving Virgin presenters Martin King and Elaine Crowley at the launch of Virgin Media Television's 2024 autumn schedule. Photograph: Brian McEvoy
The directors of the company – owned by telecoms group Virgin Media – said this was mainly due to an increase in digital advertising revenue from the Virgin Media Player, its on-demand app, which attracted a record 48 million streams last year. It was recently replaced by a new service called Virgin Media Play.
Its revenue softened 3.4 per cent to about €14.2 million after spot advertising declined slightly on the channel, which is Virgin Media Two is VMTV’s linear television home for Love Island, Big Brother and other imported reality series. The ultimate parent of each of the companies is the John Malone-controlled cable giant Liberty Global, which bought the former TV3 Group in 2015 and later rebranded the original TV3 channel as Virgin Media One.
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