SYDNEY, Oct 15 — Virgin Australia Holdings Ltd CEO Paul Scurrah will be replaced within weeks by Jayne Hrdlicka, the former head of Qantas’ budget offshoot Jetstar, as new owner Bain looks to draw in more travellers with a “hybrid” strategy. The management change at Virgin, to be effective...
Thursday, 15 Oct 2020 08:16 AM MYT
The management change at Virgin, to be effective soon after its sale to Bain Capital is completed next month, will set the stage for a battle with unions, who support Scurrah’s vision for the full-service carrier and are concerned it will be taken downmarket under the US private equity group’s ownership.
“Virgin Australia will be a ‘hybrid’ airline, offering great value to customers by delivering a distinctive Virgin experience at competitive prices,” Strawbridge said in a statement. “This will appeal to the full spectrum of travellers, from premium corporate through to more budget-focused customers.”
Creditors owed nearly A$7 billion last month approved Bain’s purchase of the airline, which entered voluntary administration in April after suffering from a sharp plunge in demand because of the coronavirus pandemic.Australian Services Union Assistant National Secretary Emeline Gaske said she was deeply concerned Bain was reneging on a commitment to keep Virgin a full-service airline.
“We will do our best to work with Jayne Hrdlicka but are mindful of her reputation and track record,” said John Lyons, the president of The Association for Virgin Australia Group Pilots.
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