Virgin Active will launch a new member-centred app in South Africa in May.
The group said that the new app is designed to meet the needs of existing members while also attracting new clients.
Members will also be able to book classes, manage their schedules, ask for expert advice, access online workouts and track their progress on the app. “We recognize that people rely on digital platforms for fitness advice, and our goal with the app has been to bring the digital and physical worlds together to foster and grow our relationship with our members.”
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