VinFast, a rising EV manufacturer, is making waves with its industry-leading warranty policies, exceeding traditional norms and setting a new standard in the automotive industry. This article explores how VinFast's commitment to long warranties, including a 10-year vehicle warranty and a 10-year unlimited mileage battery warranty, fosters trust, reduces buyer uncertainty, and strengthens customer relationships.
VinFast’s warranty strategy does more than instill confidence; it fosters lasting relationships between the brand and its customers.- Media OutReach Newswire - 6 February 2025 - Just a few years ago, car warranties were predictable: a standard three years or nearly 60,000 kilometers—whichever came first. It didn’t matter whether the vehicle was a luxury sedan or a modest hatchback - this was the norm. Today, this long-standing rule is being upended.
The shift toward longer warranties is not coincidental. It reflects rising confidence in manufacturing quality and serves as a powerful tool for building customer trust while easing concerns about repair costs. “Our study shows that 67% of dealers believe that extended warranties help reduce uncertainty among potential car buyers. In addition, warranties also reduce uncertainty when purchasing electric cars ...,“ said Konrad Wessner, Managing Director at puls Marktforschung GmbH, a German-based market research company.
“Warranties make it easier to sell vehicles, bind buyers to dealers, and protect customers from additional costs. This makes purchasing decisions easier and increases profitability,“ said Marcus Söldner, CEO of CarGarantie.
Evs Warranty Customer Satisfaction Vinfast Automotive Trends
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