The wrestling giant’s owner reappoints himself to the company board in order to lead a possible sale, but there’s a risk that he becomes a drag on the brand for buyers.
“My belief is that WWE is Vince’s baby, it is his life’s work, and that he wants to continue to play a part in its future, whether that future is as a standalone public entity, or as a part of another organization,” Lightshed analyst Brandon Ross says. “And my guess is that the deal that he does pursue will be one that allows him to continue to have a say in what happens in WWE’s future.”
According to copies of letters sent during the Christmas and New Year holidays between McMahon and the WWE board that were reviewed byIn a letter to McMahon dated Dec. 27, the WWE board suggested that while the investigation into his conduct at the company was over, there was new information that might still come out. The board wrote that his return to the company “while government investigations into your conduct by the U.S.
“Bottom line, if Vince’s return is strictly to show his sincere intention to sell the company, while allowing the new management and creative teams to operate at will, we think this is the best possible form of his re-emergence,” Wolfe Research analyst Peter Supino, who has an “outperform” rating on the stock, concluded in a Jan. 5 report.
If there is real risk of more unflattering or inappropriate information coming out, some potential buyers or media partners may prefer not to engage if he’s involved. Indeed, a source speculated that Emanuel is one of the few suitors who would be willing to deal with McMahon, warts and all. Though they added that Endeavor would likely not pursue a deal unless it was assured that the WWE’s head of creative, Paul Levesque , promised to stick around long-term .
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