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Local coffee chain ZUS Coffee is no stranger to some viral marketing campaigns and creative billboards. However, one of their billboards in Kelantan has netizens tickled for its cheeky call back to our national songstress, Dato’ Sri Siti Nurhaliza, a.k.a TokTi.
Recently, a TikTok user by the username of CheSaifulGhani posted about the ZUS Coffee billboard he saw in Kota Bharu, Kelantan. The billboard depicts an unknown woman holding a cup, with the phrase, “ZUS Coffee is Siti’s* Favourite” printed beside it. Below is another phrase that reads, “*Might not be the Siti you’re thinking of”. However, the punchline is when the TikTok user pans to the opposite side of the street.
The cheeky billboard quickly garnered netizens’ attention, with many praising the ZUS Coffee marketing team for their creativity. Others pointed out that the brand also cleverly avoided any potential legal trouble by using a common Malay name but still alluding to the Malaysian icon. While some also questioned if the billboard hinted at a possible collaboration between the singer and the chain, some TokTi fans clarified that the singer isn’t a coffee drinker.
If you want to check out ZUS Coffee’s “Siti” billboard, it’s at Persimpangan Wakaf Mek Zainab in Kota Bharu. Alternatively, you can watch the TikTok video below:
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